When military families receive PCS orders, their first question is always: "What's it like there?" For nearly 60 years, MyBaseGuide has been answering that question.
What Is MyBaseGuide?
MyBaseGuide provides comprehensive guides to military installations across the United States. Each guide covers:
- Base facilities and services
- Local area information
- Housing options (on and off base)
- Schools and childcare
- Healthcare resources
- Local businesses and services
Think of it as a local expert in your pocket for every duty station.
Why Advertisers Should Care
MyBaseGuide reaches military families at a critical decision-making moment: when they're researching a new duty station and actively seeking local services.
The audience:
- 100K+ monthly visitors
- 250+ installations covered
- High intent (actively researching, not passively browsing)
- Decision-making stage (choosing services for their new location)
What they're looking for:
- Housing and real estate
- Local services and businesses
- Schools and childcare
- Healthcare providers
- Entertainment and dining
Advertising Options
MyBaseGuide offers several ways to reach military families:
Directory listings: Be found when families search for your category
Display advertising: Reach families browsing installation guides
Sponsored content: Provide valuable information while building brand awareness
Installation-specific targeting: Reach families moving to specific bases
The Trust Factor
MyBaseGuide operates under a Department of Defense Civilian Enterprise agreement with installation Public Affairs Offices. This official authorization builds trust that pure commercial sites can't match.
When a family sees your business in MyBaseGuide, they know you're vetted and relevant to their military life.
Performance Data
Advertisers on MyBaseGuide report:
- Higher conversion rates than general local advertising
- Strong ROI during PCS season (summer months)
- Quality leads with genuine intent
- Positive brand association with military community
Getting Started
If you serve military families—whether nationally or at specific installations—MyBaseGuide advertising deserves consideration in your media mix.
The combination of high-intent audience, trusted environment, and PCS-timing makes it one of the most efficient channels for military marketing.